The resource will be involved in planning and implementation of all the digital performance campaigns in collaboration with media agencies based on the brief of the Head of Brand marketing. He/she will be in charge of monitor and report the data of digital campaigns: e-commerce, retail in strong collaboration with the brand’s e-commerce department. Coordination of media agencies.

Responsabilities

Planning and implementation of online campaigns related to web, e-commerce and retail following the Miele tone of voice

Planning and implementation of brand awareness and performance campaigns including the media plan in collaboration with agencies

Localization of the assets of the campaigns

Reporting and analysis of all digital campaigns: brand, e-commerce, retail

Strong collaboration with the International digital team as well as the international customer experience team

Strong collaboration with the brand’s e-commerce department

Coordination of media and creative agencies

Management, maintenance and development of the Miele website

Monitoring and reporting of website data

Profile

At least 3-5 years of experience in an digital marketing role

Good knowledge of digital marketing

Good knowledge in campaign planning and reporting

SEA – keyword advertising

Social Advertising

Retail media

Search Engine Optimization

Understanding of DMP, DSP and programmatic advertising

Good knowledge in website analytics and interpretation

Excellent English skills, German or Italian skills are a plus

Project management skills

Experience in customer journey and UX project

Experience in CRM management and e-mail marketing as well as in marketing automation

Miele Italia offers a young, international, informal, highly meritocratic environment. Joining our company represents a unique experience and a brilliant professional opportunity.